Whos hef dating now

, Hefner was worth more than 0 million, but as the magazine's circulation dropped, so did profits, according to Celebrity Net Worth.

At the time of his death, Hefner owned 35 percent of the Playboy brand and all of the actual magazine, the website reported.

Hefner launched the infamous magazine brand in 1953 when he was 27.

It quickly became a sensation, with a readership that continued growing throughout the years, known for women sporting its trademarked bunny ears.

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Hugh Hefner, the icon who built the Playboy empire, died at the age of 91 Wednesday evening, leaving behind a long and successful legacy that included many attractive women—and millions of dollars.

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With the growing popularity of the nude magazine, Hefner became synonymous with the brand—and his satin robes.

Based in Australia, where he is known as “Candyman,” the tobacco CEO hopes he can bring his already infamous Down Under playboy ways to the States via reality TV.

There is a certain delusional quality that all successful people must have, they have this belief, this understanding that – "I'm going to do something different".

He had million in stocks and bonds and another million in a joint account with an unnamed person, with the rest in cash.

Hefner made a little more than 0,000 a month from the magazine, the rest coming from a pension and retirement, interest and other ventures.

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