There are hundreds of categories based on characteristics such as financial status, race, cultural background, body weight, sexual orientation, etc.
Some categories are based on interests such as sports, music, vegetarianism, and veganism.
It now beats conventional dating methods like pub and bar meetups and is second only to friends and family matchmaking.
The recent trends in online dating have also been fuelled by changes to the wider social context which includes a rising consumer culture alongside greater personal independence.
This has left people with less time, space and access to conventional forms of dating.
Results Are Matching Up With Traditional Dating A 2012 study by the University of Stanford revealed that the strength and quality of relationships initiated online were at par with results from conventional dating.
Although the internet has made it easier for people to secure casual encounters, people who are after committed relationships are managing to find them online.