On May 1, 2014, the ability to communicate via video chat was added.Direct messaging features were also included in the update, allowing users to send ephemeral text messages to friends and family while saving any needed information by clicking on it.Users were previously required to hold down on the screen in order to view a snap; this behavior was removed in July 2015 The requirement to hold on the screen was intended to frustrate the ability to take screenshots of snaps; the Snapchat app does not prevent screenshots from being taken but can notify the sender if it detects that it has been saved.However, these notifications can be bypassed through either unauthorized modifications to the app or by obtaining the image through external means.Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.
By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured.
As of February 2018, Snapchat has 187 million daily active users.
According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience.
Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used. was renamed Snap Inc., along with the introduction of the company's first hardware gadget, Spectacles, a pair of smartglasses with a built-in camera that can record 10 seconds of video at a time.
Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.