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In terms of total TV viewing market share Germany's market leaders in 2017 were again the two biggest public-service broadcasters (ZDF with 13.0% and Das Erste with 11.3%) and the two leading commercial channels (RTL with 9.2% and SAT.1 with 6.7%).The leading pay TV provider was Sky Deutschland (see below).Basic principles in the central areas of entertainment, information and enlightenment were established and television plays developed as the medium's own specific art form.Improvements in technology and programming, as well as reduced prices, led to a steady increase in licence holders, and the number of licenses passed the 1-million mark in October 1957.In 1948 the British occupation forces allowed NWDR to broadcast television programmes for the British zone.Other regional networks also started to launch television in their own areas.

Premiere was the brainchild of the former television czar, Leo Kirch.the Mitteldeutscher Rundfunk (Central German Broadcasting), as part of the ARD.In addition, more private TV stations opened, becoming available through cable, satellite and in some cases, over the airwaves.Arena, a rather small company, wanted to buy the pay-TV rights to the German Bundesliga and won by a decision of the marketing directorate of the DFL.The rights to broadcast the Bundesliga is regarded as lucrative in the German television market, so previous rights holders Premiere suffered a wounding blow to their business model. Further negotiations were due in 2008 for the broadcasting of the Bundesliga.

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