This user-friendly approach produces 1.2 billion profile views a day and creates 15 million matches.As a result, Tinder will soon begin offering a “freemium” service to appeal to the app’s growing user base.The nature of the app's mobile format makes ad implementation trickier, and despite initial claims the company would move toward paid messaging and prominent profile placing before it would place ads, both Tinder and IAC acknowledge the app may entertain advertising in the future.
The monetization of romance in the form of dating apps has allowed users to take their online dating experience with them wherever they go.
IAC previously spun off travel service Expedia in 2005.
Launched in April 1995, is now in 24 countries and hosts websites in 15 languages.
(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.
If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.