Strategies dating shows adopted included hiring polished hosts, borrowing set designs and show formats from Western reality shows, and incorporating technology to better interact with audience members and TV viewers at home.Some shows started collaborating with online dating websites like and to attract participants and viewers.At the same time, traditional courtship and marriage rituals were evaporating.
Audiences could also tune into shows imported from overseas, such as “Love Game,” a popular Taiwanese show that matched singles through three rounds of speed dating.
Others partnered with corporations to boost advertising revenues.
Today, it’s not uncommon to see commercial products and brands being hawked on various dating programs or hear hosts casually mention sponsors during an episode.
But China’s 1978 “Open Door Policy,” which transitioned the country from a rigid, centrally planned economy to a global, market-based economy, exposed the Chinese people to an array of outside cultural influences.
Meanwhile, the country’s 1980 marriage law codified, for the first time, freedom to marry and gender equality.