The demand was driven by the site's policy of not deleting users' personal information following their invoiced requests.
On August 24 the Toronto Police Department spoke of "two unconfirmed reports of suicides" associated with the leak of customer profiles along with extortion attempts, offering a 0,000 reward for information leading to the arrest of the hackers.
She says Ashley Madison does not go so far as to say they are fake, but "does admit that many profiles are for 'amusement only' ".
CEO Rob Segal said in an interview with the Wall Street Journal that the company is making ongoing investments to enhance privacy and security safeguards, including a partnership with Deloitte’s cyber security team.
Segal also announced new discreet payment options, including Skrill, Neteller and Paysafe card.
In 2012, a former employee claimed in a lawsuit that she was requested to create thousands of fake female accounts attractive to male customers, resulting in repetitive stress injury. In July 2016, CEO Rob Segal and newly appointed President James Millership told Reuters that the company had phased out bots by late 2015.
Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.