Others commented that Mei’s home in Ukraine, seen in many of his videos, was a rather ordinary flat, noticeably lacking in luxuries.
Mei’s story is now well known by his followers in China.
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It was not long before Mei’s website caught the attention of Chinese media, making him an instant internet celebrity.
Reports by CCTV and – “academic dregs” – who had found success and a beautiful local wife in a foreign land.
Mei, 35, founded his dating agency in Ukraine in 2016.
Originally called Culove – “Chinese-Ukrainian Love” – he got the idea after sharing photos on social media of himself with his young Ukrainian wife and their first mixed-race child.
Max Mei has launched a new commercial We Chat account and rebranded his website Ulove – which stands for “Ukrainian Love” – while the number of people following his Weibo account has grown to more than 800,000.
Many male Chinese internet users were impressed with his story, dubbing him a “winner in life”.
Some were sceptical about how successful he really was, suggesting that his “international import-export business” might in reality be a humble Chinese restaurant.
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