Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
In private chat rooms, viewers pay by the minute for a private show.
Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.
Since the early days of live webcasts by Ringley and Amanda, the phenomenon of camming has grown to become a multibillion-dollar industry which has an average of at least 12,500 cam models online at any given time and more than 240,000 viewers at any given time.
Camming websites typically fall into two main categories, dependent upon whether their video chat rooms are free or private.
Enabled with this new revenue stream for strippers, the strip club industry went through a period of extreme growth during the 1980s.
And in the early 20th century sociologist Paul Cressey noted that within the hundreds of taxi-dance halls of America, "the traffic in romance and in feminine society" would become available when taxi dancers would offer their companionship and "the illusion of romance" for ten cents a dance.