The founder of Interface, Ray Anderson, first challenged the people in the organisation in 1994 to come up with a strategy to address this issue of environmental sustainability.Together, they actively learnt from experts, relooked at their own processes and a year later, charted their journey.In summary, I would like to believe that every entity – corporate or not – is a living system with the innate wish to continue existing for as long as it possibly can.In order to do so, it has to remain relevant by creating value for itself and the larger ecosystem in which it exists.In the case of Interface, the transformational leadership qualities of its founder had sparked the impetus for change towards a better, brighter picture.Inspired, the entire organisation became more attuned to this impetus, observed, learnt, experimented with some level of autonomy (and probably failed several times) but committed themselves nonetheless, and motivated each other to strive towards this shared vision.
At an individual level it requires a change in perspective, mindset and behaviours.In her free time, she contributes as a facilitator, resource person and mentor with activist groups such as AIESEC, and the youth wings of Association of Muslim Professionals and MENDAKI.Steve is founder and creator of The Sexual (TSL), a website that has been helping men since 2007 to develop sexually and socially.The year 2010 so far has witnessed several environmental disasters such as the BP oil spill, the massive floods across Asia and more recently, the toxic sludge in Hungary. The study found that the average lifespan of a Fortune 500 type company was only 40 to 50 years. A corporate entity with the ability to sustain its purpose, values, identity for hundreds of years in spite of the major political and social upheavals that they faced in their surrounding environments. According to the study, four factors were found to be common.The first questions that come to mind would certainly be, “How did it happen? ” In the case of the toxic sludge in Hungary that wiped out all life in the Marcal river -I found out that it was the MAL Hungarian Aluminium Production and Trade Company (MAL Co.) From their website, MAL Co. designed to create new jobs, …promote product restructuring,… Yet, companies such as Shell, Sumitomo, and Stora managed to flourish till today, with some tracing their origins as early as the 17th century! The first is being sensitive, attuned to, and remaining in harmony with the changes that occur around them.